In collaboration with McDonald's, we helped bring the thrill of the Squid Game Challenge to life, creating an immersive and interactive experience for participants across Sydney’s CBD. Designed to engage and excite, the event allowed players to step into a real-life challenge, testing their skills in a high-energy setting inspired by the globally renowned series. 

Located in the vibrant World Square, the Squid Game Challenge x McDonald's activation drew crowds of eager participants and spectators. Our expertly executed event production created an authentic, high-energy experience that fully immersed players in the game while reinforcing McDonald's brand engagement.

With seamless integration of LED visuals, atmospheric lighting, and immersive audio, the event was a resounding success, generating excitement, engagement, and memorable moments for all involved.