
KIA Coolroom
Event: Car Activation
Date: 11th January 2025
Venue: Australian Open
For KIA’s highly anticipated car launch at the Australian Open in Melbourne, we created a cutting-edge immersive experience. The space was transformed into a cool, multi-sensory environment where technology, comfort, and brand storytelling came together seamlessly.
The activation attracted large crowds with its unique cooling atmosphere and interactive design, all while spotlighting KIA’s latest model. Through the use of lighting, lasers, smoke, and special effects, we delivered an engaging, high-impact experience that captivated guests and invited them to connect with the brand in an unforgettable way.
Our expert team ensured smooth delivery from concept to execution, reinforcing KIA’s reputation for innovation and design excellence. The result was a standout activation that left a lasting impression and elevated the overall event experience






















